All the Internet Marketing terms and definitions you need to know:

Affiliate Marketer / Affiliate Marketing: A marketer who by agreement, offers/advertises another company’s products/services, in exchange for commission payments when they sell these. With online Affiliate Marketing, these are usually offered via online adverts/banners or websites owned or paid for by the Affiliate Marketers, not the original company who own the products/services.

Alexa Traffic Rank: a chronological number assigned to most websites on the Internet by Alexa.com, indicating that website’s position according to a number of factors including the amount of traffic the website regularly gets. Google.com is ranked #1.

Article Marketing: A marketing technique that involves the use of articles and information as a means to reaching and communicating with your target market.

Attraction Marketing: The concept of offering something of value, especially expertize/information/advice to potential customers in order to build a relationship with them. Often they are encouraged to give their contact details in exchange for an initial free/low-priced product/service which is of interest to them; thereafter the benefits of your products/services are unveiled to them as solutions to their problems. If done sensitively and effectively, this often endears and attracts them to you and your products/services – thus making it more likely they will eventually purchase your main products/services from you, and/or remain as members/repeat customers.

Auto-Responder emails: Pre-prepared marketing emails that are sent automatically, via Email Auto-Responder software, to customers/followers who have submitted their email addresses.

B2B: Business to Business: usually refers to communications, marketing or sales between a business/company and its target market/customers of other businesses/companies, rather than individual consumers.

Blog: Short for web-log. An online diary entry website which allows the owner to write short (or longish) regular posts/articles/entries, that are stored consecutively. There are personal blogs (covering the writer’s day, their experiences, etc) or expert/business blogs, usually focussed around a specific topic, or aimed at a specific niche market. Usually blog websites allow you to include a few pages, similar to a website; and the most comprehensive business blogs also include blog pages such as Free Ebook, This Business, Online Calculator, Links, About Me, or whatever might be relevant to the blog’s topic.

Call to action: A request, instruction or button on a website, or in an advert, email, or message; with a short, clear message to users/customers; so that they are encouraged to click through, buy something, sign up, or whatever it is you want them to do.

Content Marketing: A marketing technique that involves the use of various content, such as articles, blog posts, emails, newsletters, videos, webcasts, etc, as a means of reaching and communicating with your target market.

Domain: Refers to the URL or website address. Usually refers to ones individually owned by people/companies, such as http://www.aloebeehealth.myflpbiz.com/ or http://aztecinternetmarketing.com/.

Domain registration: The naming and taking ownership of a specific website address; this is internationally monitored and managed.

Downline: The reps/distributors below you in the marketing structure of an MLM/Network Marketing business you are part of. Usually you have recruited them to the business, and you will earn commission from their sales, depending on the compensation plan of the main company.

Email Marketing: Marketing communications with your target market via email.

Funded Proposal: Usually a series of free and low-cost offers to website visitors, in order to create both leads/prospects and immediate funds, which in turn helps to cover the cost of finding the leads and advertising/marketing the main business opportunity or products/services.

Global market: Potential customers or target companies that are scattered all around the world.

Google Page Rank (PR): a number 0-10 assigned by Google to websites (sometimes shown as a horizontal bar), indicating the popularity of that website, based on a number of factors, with emphasis on the number of inbound links to the website.

Hosting/Website hosting: The service provided by website hosting companies, whereby they host, monitor and support websites on their computer servers, so that these websites are accessible via the World Wide Web or Internet.

HTML source code: The language used to write and set specifications for website content. Usually, if you’re adding adverts or banners, for Affiliate/Internet marketing, you need to be able to add HTML to your blog site or website.

Internet Marketer / Internet Marketing: An umbrella term referring to any marketer undertaking marketing activities online or via the Internet or Email. Includes, but is not limited to, any online business marketing activity, Affiliate Marketing and online Network Marketing activites.

Lead Capture Page / Landing Page: Usually refers to a page on a Website designed to capture contact details (including Email addresses) of your target market, or to persuade them to buy something. Often includes various persuasive messages, testimonials from other satisfied customers, a free or low-cost offer of something which your target market needs, and a web-form for them to complete their contact details. Their details are then stored in a database of leads/contacts, which is used for sending out regular email marketing communications, in order to create sales conversions.

Local market: A group of people or potential customers/companies who are geographically close to you or your business.

Marketing communications: An umbrella term, referring to ANY marketing messages, such as adverts, emails, individual messages, blog posts, classified listings, articles, videos, webinars, social media profiles and updates, etc.

Micro-Blog: A website using a web-log or diary-type entry format, with short chronological messages. Twitter is often referred to as a Micro-Blog.

Multi Level Marketing (MLM): Also known as Network Marketing. Similar to but not the same as direct selling, pyramid schemes, etc. MLM is a business model, involving tiers or levels of distributors/reps, each earning commission from their own sales and also from the sales of those in a few levels below them in the structure, depending on the main company’s compensation plan.

Network Marketer / Network Marketing: A marketer who is part of a Multi-Level Marketing (MLM) business, usually self-employed but promotes the company’s products/services, and earns commission/incentive payments from selling the company’s products/services as well as from sales made by a number of levels of promoters below them who they have also recruited to the business.

Niche: A well-defined and obviously separate target market of people/companies, sometimes but not always small in numbers, but with very specific needs. It can be advantageous for marketers, especially new marketers, to market to a niche market that other marketers have overlooked.

Personal Branding: The concept of branding yourself or a product/service in a personal way, usually in order for your target market to get to know, like and trust you, and/or in order to build a relationship with them; rather then simply marketing impersonal business opportunities/products/services to them.

PLR (Private Label Rights): Refers to products, usually e-books or software, which are bought with the right for you to rebrand them and resell them under your own name/company name.

Primary business: Usually refers to a network marketer’s original business that they joined as a distributor/rep, and which they distribute/sell products and services for. Network marketers can be linked to/have more than one primary business. They can also have various other businesses/business models eg. affiliate marketing businesses.

QR Code: Quick Response Code or Barcode – a square pixelated black and white code that, when read by a Smartphone’s QR Code Reader software, gives an instant link to a website, text, picture, discount coupon, etc.

Residual income/wealth: Passive income or wealth created from ongoing/repeated earnings, as a result of one action.

Resource Box: The ‘box’ at the end of an article that includes all the author’s details, bio, and website links. Often article submission sites restrict the number of characters and weblinks allowed in each resource box. The resource box will simply appear to readers as the last paragraph of the article.

RSS / RSS Feeds: RSS stands for “Really Simple Syndication” – it’s a way of gathering the latest news or updates from blogs, news or other websites in one place, and being notified when there is new content. Usually you would subscribe to the RSS Feed at a website or blog (if offered), then add the subscription to a Feed Reader, either on your desktop or online.

Sales funnel: Usually refers to a marketing strategy that attracts customers/reps through a series of pre-defined offers/products, often via automated emails with web-links. Once the customer opts in by requesting an initial offer, often something free or at low cost, they are automatically sent various product or affiliate offers, building up to the final offer at the end of the sales funnel.

SEO (Search Engine Optimization): Strategies, methods and activities employed by Internet Marketers and Webmasters to ensure that Search Engines (such as Google, Yahoo, Bing/MSN, Altavista, Lycos, etc) will find their websites and will list them on the first page of search results (SERP).

SERP (Search Engine Results Page): the list of websites and website descriptions you get as a result of having searched for something specific in Google, Yahoo, Bing, or another search engine.

Short URL: URL stands for Uniform Resource Locater, and simply refers to the domain name of a website. Sometimes long website domains eg. http://aztecinternetmarketing.com/2010/02/14/why-use-short-urls-for-online-marketing/
are shortened, using a website URL shortening service, for convenience, to something made up of fewer characters eg. http://budurl.com/5tsf

Social Media / Social Networking: The websites on the Internet which allow users to build profiles, collect contacts, and interact with their contacts in various interfaces, often in real time. Some examples are Facebook, MySpace, and Twitter. Referred to as social media, because content is usually generated by ‘the public’ (user-generated content or consumer-generated content) rather than big corporations.

Target Market: A group of people or companies who have a specific set of characteristics, problems and needs; and who you, the marketer, will aim your marketing efforts at.

Tweet: The short messages (maximum 140 characters) used inside Twitter. Also used as a verb, as in “I’m going to Tweet”.

Twitter: Social Networking or Micro-Blogging website unique because of it’s short chronological messages between Friends/Followers.

Upline: The reps/distributors above you in the marketing structure of an MLM/Network Marketing business you are part of. Usually the one immediately above you is your manager/supervisor/mentor, who recruited you to the business, and he/she will earn commission from your sales, depending on the compensation plan of the main company.

Video Marketing: A form of Content Marketing; basically using Video as your medium for your marketing messages.

Web-form: A box-like form that is created and placed on a Website, Blog, or in Emails or Adverts, usually for the purpose of capturing leads’ Names and Email addresses (and sometimes other contact details), in order to build a list of leads/prospects, so as to be able to contact them further (usually via sending them Emails as part of the Marketing campaign).

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