There’s a lot written about the ideal position for your website to appear on Google’s (or other) Search Engine Results Pages (SERPs). The number 1 position, right? Or at least within the Golden Triangle (more on this below)! But while appearing first on a RELEVANT Search Engine Results Page might be ideal (and studies confirm that click through rates to the first link are higher than click through rates for second or lower positions), it’s not always possible.  Firstly, your position is based on keywords (amongst other things) - because human visitors type ‘keywords’ or ‘search strings’  into Search Engines to find the [...click here or on post title to read the rest of this post...]

Social Media – the thing we all love to love… and hate! Recently, Google launched it’s copycat Google+ (Google Plus) social media tool to rival Facebook. Although competition is always welcome, and perhaps especially since Facebook appears to have an increasing stranglehold on social media, some commentators have already asked the question that begs on its knees to be asked: Do we really need another social media network? Now Google+ does have some good features. In their design of Google+, Google have considered the shortcomings of Facebook, and added some unique ideas to address these in Google+. Most impressive is [...click here or on post title to read the rest of this post...]

Having received a Google Adwords voucher for £75 with one of my web packages, I decided to check out what all the fuss was about with Pay Per Click (PPC) advertising. [Current UK/USA exchange rate: approximately £1 = $1.60]. For those of you who don’t know what Google Adwords or Pay-Per-Click advertising is, it basically means you the advertiser only pay Google each time someone clicks on your advert, rather than any upfront advertising costs. Your advert in Google Adwords is a short 4 liner with a website-link (there are other PPC services besides Google, but this is the best [...click here or on post title to read the rest of this post...]

There’s a lot of information on the Internet about Keywords. So much so that we sometimes tend to get a glazed look in our eyes when someone says that word! But Keywords are important – and they’re getting more and more important for Internet Marketers and Online Businesses, because the number of websites and range of material on the Internet is growing ad infinitum. Why Keywords? One of the most important ways you can improve traffic to your website is by developing your website and content around specific Keywords. Really this is a way of targeting a Niche Market – [...click here or on post title to read the rest of this post...]

SEO – Search Engine Optimization – is a set of actions taken in order to get your website noticed on the internet, so as to appear in the first pages of SERPs (Search Engine Results Pages), in order to gain more website visitors (traffic). There are essentially two types of SEO: on-page SEO (things you do to your website), and off-page SEO (things you do elsewhere on the internet to increase searchability of, and traffic to, your website). In this article, I’m going to focus on some on-page SEO, such as keywords, as well as submitting your website to the [...click here or on post title to read the rest of this post...]

Heard of the famous Alexa Ranking? This blog post explores what it is, and why it’s important to Internet Marketers and web surfers.